ADVERTISING ASSIGNMENT

QUESTION 1
What are the characteristics of the infomercial watcher? In viewing this profile, does it surprise you? Explain why or why not.
ONE PAGE PLUS REFERENCES.
QUESTION 2:
Many marketers are eager to embrace social media. As we saw last week, thefuntheory.com for VW was a very effective use of this platform. However, there have been some missteps with social media that have resulted in public relations management challenges. Motrin is a great example. Watch this commercial, then do a little online research on the background, what happened, how Johnson and Johnson responded and get a sense of what went wrong. Then, using what you’ve learned about public relations, make some suggestions about how it should have been handled or what other marketers could do to avoid the problems Motrin faced.

150 WORDS PLUS REFERENCES

QUESTION 3
Discuss why mobile has become a popular tool for advertisers. What are some examples of how companies have used mobile?
150 WORDS PLUS REFERENCES

COMMUNICATION THEORY ASSIGNMENT
QUESTION 1
One of the key points Sun Youzhong is making is that the act of cross-cultural communication is inherently political. The point of the pursuit of cross-cultural communication is the nature of the reality we wish to create out of those encounters. Explore the Deweyian perspective. Do you agree or disagree? Why? What leads you that conclusion? What impact does your answer have on the prospects for humanity?

Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read. If you do refer to something you have read, make sure you use a proper APA reference.
150 WORDS PLUS REFERENCES

QUESTION 2
BUSINESS IMPLICATIONS
As the economy becomes increasingly global, effective cross-cultural communication becomes essential. What steps might a company take in order to ensure it is communicating effectively with staff, customers or suppliers in another culture?

Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read (If this is your only primary DQ response, you MUST refer to something you have read). If you do refer to something you have read, make sure you use a proper APA reference.
150 WORDS PLUS REFERENCES
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ADVERTISING ASSIGNMENT
This week we move into Out of Home and support media as well as sales promotion for our discussion topics. Outdoor ads can be quite limited as to the amount of information that can be conveyed compared to other media. This however, can be a creative advantage if used properly. Outdoor has also been seen in the past as an “add on” to a campaign to boost the GRP (gross rating points) since so many people are exposed to the message. Explain how outdoor ads can be creative and foster emotional responses. Note examples that you think are effective at doing this.
150 words plus references

Advertising in video games has gained in popularity. Discuss the pros and cons of advertising in this medium.
150 words plus references

ADVERTISING ASSIGNMENT
This week we move into Out of Home and support media as well as sales promotion for our discussion topics. Outdoor ads can be quite limited as to the amount of information that can be conveyed compared to other media. This however, can be a creative advantage if used properly. Outdoor has also been seen in the past as an “add on” to a campaign to boost the GRP (gross rating points) since so many people are exposed to the message. Explain how outdoor ads can be creative and foster emotional responses. Note examples that you think are effective at doing this.
150 words plus references

Advertising in video games has gained in popularity. Discuss the pros and cons of advertising in this medium.
150 words plus references